Web Marketing

What is Online Marketing?

Internet Marketing is application of Internet and related innovations to accomplish the company's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide info to potential customers and to reach various geographical areas and niche markets.

CLIENT focused marketing is the key for success of any company. Focusing on customer needs and wants will assist a business to satisfy really to thrill its customers more effectively and effectively. Building close relationships and retaining existing clients is really crucial because obtaining a brand-new customer is costly than keeping the existing client.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet web surfers use search engines to discover brand-new websites, search Engine marketing is essential. Research study reports reveal that most of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to lease an E-mail list from an outside source the action rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective marketing. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense reliable way.

Banner Advertising

When its introduce for the very first time in 1994, banner marketing was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner marketing still thinks about as a reliable branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about new websites.

Publicity

Publicity is about developing awareness, constructing trust and reliability. Online press release distribution plays the primary function in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to find new sites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the customers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of info about brand-new sites.